Natural Blue℠

Save More. Live Better.

Natural BlueSM offers discounts with alternative medicine health care professionals and fitness centers through ChooseHealthyTM.

With the ChooseHealthy program, you can save on wellness products and services, and get health improvement tools to help you live healthier every day.

The program allows you to:

  • Get discounts up to 55 percent on popular products from health and fitness vendors.
  • Enroll in the Active&Fit Direct fitness program and save on services from more than 10,000 participating fitness centers.
  • Save up to 25 percent on services from specialty health care practitioners such as acupuncturists, massage therapists, chiropractors and dietitians.
  • Learn from free, evidence-based online health classes and articles.

When participating in ChooseHealthy, you:

  • Can access services directly from participating health care professionals.
  • Pay the member rate directly to the health care professional — just show your member ID card.
  • Have no additional paperwork to complete, other than the usual patient history and documentation forms.  
  • Can purchase a variety of products by visiting the ChooseHealthy website. 

Note: You should check any insurance benefits you have before using this discount program, to make sure it offers you the lowest costs.

Learn more about these services or products by visiting the ChooseHealthy website or you can call 877-335-2746 Monday – Friday, 8 a.m. – 9 p.m. Eastern Time.

Log in or register to take advantage of the discounts. To locate a participating fitness center or YMCA near you, select the Enroll Now button and search by city, ZIP or full address. If you find a fitness center or YMCA that works for you and decide to take advantage of this fitness program, select the “Enroll Now” button. An Active&Fit® ID card will be generated for you upon enrollment.


This is an added-value discount program. Its services and discounts are offered to members in addition to, but not included in, the services and benefits covered under your employer policy.

The ChooseHealthy program is not insurance. The ChooseHealthy program provides for discounts for specialty health care providers. You are obligated to pay for all services from these providers, but will receive a discount from them for included services. The ChooseHealthy program also includes the Active&Fit Direct program, which provides discounted access to fitness centers and YMCAs. The ChooseHealthy program does not make any payments directly to participating providers or to the Active&Fit Direct program. The ChooseHealthy program has no liability for providing or guaranteeing services and assumes no liability for the quality of services rendered. Discounts on products and services available through the ChooseHealthy program are subject to change; please consult the website for current availability.

The program described above is provided by ChooseHealthy, Inc. and American Specialty Health Fitness, Inc., subsidiaries of American Specialty Health Incorporated (ASH). ChooseHealthy, Active&Fit Direct and Active&FitDirect are trademarks of ASH and used with permission herein.